All Ideas are “Just Ideas”

Posted by Roberta in Business, Business Idea, Business Plan, First Step, Mindset, Uncategorized

And as a prospective business owner, you need to understand that unless you can take that

idea and make it into a viable business, it will remain “just an idea”.

I am currently winding up a class helping prospective business owners understand the steps to set up a business and what they need to know to open their doors. This morning I got an email that said “I will not be writing a business plan because this business will not work as I thought it would”

I shouted “HURRAY”!

Why? Because in every class of prospective new business owners, about 50% figure out that their business idea is nonviable as it stands and they save themselves time,money and emotional stress by stopping now and rethinking. But they now have the tools to explore another idea until they find an idea that will work for them.

One of the reasons I wrote Eat the Rhino was I constantly see business people who have charged ahead and opened their doors without ever considering the viability of their idea.

Yes, the idea sounds good over a glass of wine, when dreaming of getting out of a situation or being your own boss. Been there done that

Yes, you know people who say they want the product or service but people saying they want and people actually paying you for the product or service are 2 VERY DIFFERENT things. Been there done that

Yes, you understand at least one aspect of running a business but what kills many businesses is knowing and doing the details of the business. The order fulfillment/payment side is very challenging to the vast majority of business owners, especially creative people and tradespeople.

Yes, you want or need this product but…actually paying someone else for that service is something you would never consider. You miss the connect between how you perceive things and how others might see the same thing.

Yes, you can create the idea on paper but creating a product that will work is a whole different matter. And when you create a prototype, there are HUNDREDS of other steps to take the product to market. Been there done that

Yes, someone is selling a going concern or franchise but are the numbers really true and can you really work with that business model? Do a search on horror stories in buying a franchise and you will be shocked at the number of purchases that cost the buyer money instead of made them money.

Yes, there are business opportunities online, offline, in property and in stocks, shares, commodities and foreign exchange BUT do you possess the discipline, resources and fortitude to make them work. There are thousands of books and training courses on the market for all these types of businesses but unless you are prepared to follow them SPECIFICALLY without variation then you may find that the course was a waste of money.

Eat the Rhino is a tool to help you evaluate your idea quickly. The monthly newsletter for Eat the Rhino will share ideas, stories and information beyond this blog.

As a baby boomer, you have an opportunity to move into a business that makes a difference. You bring life skills and wisdom to your desires and needs. You can make a difference today. Take those ideas and actually find one that will help you enjoy the final third of your life and more importantly help you to change your world.

Have you got an idea that could change your world? Tell me what you are going to do about that idea. Subscribe now to the newsletter.

Roberta

Helping ideas become businesses